Capabilities.

DISCOVERY AND ASSESSMENT SERVICES (BUSINESS, MARKETING & SALES AUDITS)

Business, Strategy Development, Deployment, Marketing, Sales, Operations, Finance, and Technology

For the entire business or specific functional areas, or business units

Marketing Assessment Service
Development of a Comprehensive, Integrated Strategic Marketing Plan
Brand Development and Implementation
Marketing Process Improvements, including Six Sigma and Malcolm Baldridge Methodologies
Marketing Technology Analysis and Implementation
Customer Experience Analysis and Program Development
Ideation Sessions and Rollout of New Product Development
Programs to Integrate Marketing and Sales and/or to all Customer Touch Points
Lead Generation
Centralized Marketing Collateral Management
Relationship/Nurture Marketing
Marketing Analysis & Measurement to improve return on marketing investment (ROMI)

After the marketing strategy and plan has been developed, Harden & Associates provides production services to implement the recommendations or
can work with your designated vendors. Examples, of production services offered are:
Graphic design, professional ad layout, printing, prospect list purchasing, e-mailing, direct mail
Production of specialty advertising items
Website development
Interactive CD-Rom and audio/video development
Logo and business card development
Media Assessment and Placement – Newspaper, Trade, Radio, TV, etc.
Marketing Analysis and Measurement to determine and improve return on marketing investment

Sales Assessment Service
Customer Relationship Management
Contact Management
Sales Training and Automation
Sales Process Improvements, including Six Sigma and Malcolm Baldridge Methodology
Technology Analysis and Implementation
Integration of Sales and Marketing including the Integration to other Functional Areas
Sales Analysis & Measurement to improve return on sales investment (ROSI)
Sales Organization and Incentive Analysis